Led by Operators
Thruline Marketing is run by a small executive team that stays close to the everyday work. We’re experienced operators and specialists who are hands-on and agile.
Setting Direction
We have deep functional expertise across digital media, recruitment, lead generation and nurturing, applied AI technology, M&A, and more. Categories we personally know through and through include employment recruitment, postsecondary education marketing, and vocational training.
Chief Executive Officer
Mike leads Thruline and how the company acquires and operates its businesses. He has spent his career in vocational and license-based industries and still thinks like an operator first. Mike is close to the numbers, close to the customer, and close to the tech product underpinning it all.
Chief Operating Officer
Justin charts direction and strategy to manages much of how Thruline’s businesses operate day to day — including the core media and account management teams. He built his career in performance marketing with relentless focus on continual improvement and client-first results.
Chief Marketing Officer
Lydia leads brand for Thruline’s businesses and plays a variety of demand generation roles. She draws on her editorial and marketing communication background for in-house and client growth initiatives.
Our Talent, by Business
Day to day, our talented team members work inside each operating business.
Driver recruiting marketing for carriers and fleets
Enrollment marketing for beauty and cosmetology schools