6 Vital Lessons We Can Learn From P.T. Barnum About Marketing
PT Barnum is known as the greatest showman on earth. He is responsible for bringing the modern day circus to the American public and making entertainment a focus for the population. But what you may not realize is that Barnum was also one of the most prolific and successful marketers of all time. One of his most used (and most fruitful) tactics was content marketing. So what can we learn from Barnum about content marketing?
Here are the top 6 lessons you can steal from the King of Hype himself.
Barnum’s circus operated for almost 150 years. His innovative uses of marketing and promotions are often credited as the key to the success of his many entertainment ventures. And many of those tactics and lessons are as applicable today as they were in 1850. As marketers, inspiration can be found all around us. In the words of Barnum himself, “Whatever you do, do it with all your might. Work at it, early and late, in season and out of season, not leaving a stone unturned, and never deferring for a single hour that which can be done just as well now”.
Rebecca Streeter, VP of Integrated Marketing