Looking Back on Our Rebrand Almost a Year Out
A couple weeks ago we celebrated a kick ass 2018 at our annual holiday party. Looking around the room, as we were about to recognize this year’s award winners, we were a bit in awe of just how amazing all the people we get to work with on a daily basis really are. 2018 was a BIG year for us. We rebranded, completely renovated our office space, celebrated wins while learning from our losses and ultimately reinvigorated a company culture that not only did everyone play a part in creating, but one that everyone feels proud of living.
A rebrand can tricky, especially when you have an almost 30-year legacy you want to uphold. Before we started on our rebrand journey, we knew we wanted to keep focused on these three things:
What we learned from our rebrand:
We constantly find ourselves torn between scratching our heads to figure out how it has almost already been a year and feeling so comfortable with where we are now. It feels like we have been Thruline for years. What we do know is that we wouldn’t change a thing about how we got here because it has made us the company we are today, and we are crazy excited about where we are going.