Proven SEO Efforts to Maximize Your University's Website Performance


Incorporate these four elements of a standout website to attract and convert the right prospective students.

A university’s website is the hub of all of its higher education marketing efforts. In this eBook, you’ll discover the importance of driving traffic to a site that reflects the school’s personality, along with a clear path for prospective and current students and alumni to find what they need.

Inside, you’ll find recommendations surrounding these questions and more:

• Is your website addressing the needs and concerns of its audience(s)?

• Does your site accurately portray your school’s personality?

• Does your website balance conversion fundamentals with a positive user experience?

• Are you utilizing the right inbound marketing tools?