Full-Funnel Marketing and Holistic Measurement
The prospective student’s path to inquiry is non-linear. No longer can you approach marketing with a channel-by-channel strategy. Nor can you just measure the last click.
Read the resource to learn how to build adaptive marketing strategies and add value to the prospective student’s journey.
Key takeaways include:
• Recognizing the implications of changing media and consumer behavior and how to best embrace change with a multichannel approach
• Understanding the importance of top-of-the-funnel demand generation and its impact on your marketing mix
• Learning how to lay the groundwork for holistic measurement, including the introduction of attribution modeling for a more complete picture of marketing performance