The Future of Digital Media in Higher Education
Signaling the age of increased competition, pay-per-click (PPC) costs have increased 401 percent during the last five years at a time when overall, general EDU queries were flat. In order for digital media channels to remain viable in higher education marketing, we need a new vision for digital as a whole.
Inside we explore:
• Digital media as a parallel for higher education demand
• Foundations of a sound strategy
• Lessons education marketers can learn from retail
• Opportunities in rich-media digital display advertising