Top 10 Pay-Per-Inquiry Mistakes You Are Making


Pay-per-inquiry can be a valuable part of an integrated marketing mix when managed effectively.

As the pioneer of pay-per-inquiry for higher education, we have extensive experience helping partners navigate this often underutilized and misunderstood model. Recently, changes in consumer behavior, increased government oversight and stricter compliance regulations have caused many institutions to question whether or not this model is worth the investment.

In this eBook, we provide proven methods to improve your PPI results, build stronger relationships with vendors and mitigate risk.

Learn how to avoid mistakes such as

• Approaching all PPI inquiries the same way
• Not accounting for intent in your lead scoring model
• Not requiring transparency from your vendors
• And more