June 6, 2019 – Post University® was recently awarded in four distinct categories at the 2019 American Business Awards, “The Stevies”. Among the awards was recognition as Marketing Team of the Year for their “Post Makes It Personal®” Campaign developed and executed with agency of record partner, Thruline Marketing.
The “Post Makes It Personal®” Campaign was launched in 2018 as part of a larger business and identity transformation for Post University. The goal of the campaign was to create a new brand image that reinforced the University’s comprehensive student-focused positioning and customizable approach to education, across all internal and external channels. The teams took a meticulous approach in the messaging and campaign development to ensure that it became not just a motto, but a synergistic shift in the way students are served, each with their unique set of circumstances.
Together, the Thruline integrated marketing teams worked seamlessly and collaboratively with University staff to transform Post University, resulting in a significant impact to student enrollment, satisfaction and continued year-over-year growth. The campaign’s success would not have been possible without the combined efforts of the University and Thruline team.
“We feel honored to be part of this team and to be recognized as “Marketing Team of the Year,” says Casey Liddle, Managing Director at Thruline Marketing. “At the heart of our partnership with Post is the student and the commitment to empowering people to invest in themselves, pursue education and attain rewarding careers. Seeing Post get recognized for that achievement is really exciting for us.”
The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,800 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
In addition to being awarded Marketing Team of the Year, Post University was also a winner in the following categories; Re-Branding/Brand Renovation, Marketing Executive of the Year, and Maverick of the Year - Consumer Services.
“Our relationship with Thruline Marketing is a partnership in the truest sense. We rely on Thruline for everything from data insights, to strategic planning, to precision and routine execution in full detail”, said Richard Schechter, Post University’s Chief Marketing Officer. “Thruline is an integrated part of the University marketing and communications team. They work with all functional areas throughout the University and are well respected for their insights, inventiveness and comprehensive project management. They are a contributor to every measure of success we have achieved and are a trusted business partner”.
